Managing Word Of Mouth For Leadership Success: Connecting Healthcare Strategy And Reputation (American College of Healthcare Executives Management Series)

Managing Word of Mouth for Leadership Success will help you understand and employ the power of word of mouth. It includes practical strategies for building and spreading positive buzz about the organization—as well as approaches for managing the negative influence of gossip and rumor.

Topics covered include the following:
Identifying the "talkers" who get listened to in your organization and in the community
Connecting with grapevine leaders to inspire them to brag for your organization
Using your personal influence to support your organization's reputation
Establishing a cross-functional team for the reputation-building process
Monitoring the grapevine for early warning signs of problems
Correcting inaccurate rumors and replacing them with factual information
Managing the unfolding story during crisis situations