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Marketing the Continuum of Care: Strategies for Developing Community Services (HFMA Healthcare Financial Management)

Marketing the Continuum of Care serves as a reference for understanding target markets and potential promotional mediums and how to apply various techniques. The book demonstrates that effective marketing can be used as an internal educational tool and in external referral development.

Category: Healthcare Finance

Title: Marketing the Continuum of Care: Strategies for Developing Community Services (HFMA Healthcare Financial Management

PURCHASE INFO: http://www.e-tba.com/buy-0786311541.htm

Released Date: April 1, 1997

Price: $43.50

Publisher: McGraw-Hill Publishing Co

Author: Vicki Mason

Summary: Marketing the Continuum of Care serves as a reference for understanding target markets and potential promotional mediums and how to apply various techniques. The book demonstrates that effective marketing can be used as an internal educational tool and in external referral development.

Divided into the major continuum of care sections of oncology, cardiac, diabetes, neurology and orthopedics-including arthritis, Marketing the Continuum of Care provides the marketing manager with: Marketing strategies that will attract patients to a hospital's services

Tools and ideas for promoting educational services to internal customers

Includes case studies of cancer treatment, diabetes services, and cardiology programs.

Description: Marketing the Continuum of Care serves as a reference for understanding target markets and potential promotional mediums and how to apply various techniques. The book demonstrates that effective marketing can be used as an internal educational tool and in external referral development.

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